What's more exciting than accidentally stumbling upon the Weeniemobile in your hometown? Finding the weeniemobie AND Kristin Chenoweth! (And partaking in Oscar Mayer flavored fun for a good cause, of course!)

Oscar Mayer recently launched a completely VIRAL campaign that hopes to turn "good moods" into 2 million pounds of food for Feeding America, the nation's leading hunger-relief organization. Oscar Mayer has partnered with Broadway superstar, Kristin Chenoweth, to launch "The Good Mood Mission". Chenoweth has been chosen to serve as the official "Good Mood Ambassador."

Chenoweth helped launch the campaign in Los Angeles, celebrating with hundreds of passersby and performers in a giant musical FLASH MOB! The event was complete with Oscar Mayer swag and Weeniemobile vehicles! Chenoweth will officially dispatch the fleet of Weeniemobile vehicles on their cross-country journey to spread miles of smiles for the Good Mood Mission.

Um, nice stuffed animal, Kristin. I want one!!

Looks like Kristin put hers to good use!

Oscar Meyer has already donated 1 million pounds of food and is asking for America's help to match this at www.GoodMoodMission.com. All you have to do it fill in the blank "It doesn't get any better than _______" For every "good mood" America shares, Oscar mayer will donate one pound of food to Feeding America. The goal is to double the original donation resulting in 2 million pounds of food!

About the viral campaign: The campaign will run from January through September and rewards participation with coupons and other fun offers. "The Good Mood Mission campaign is aligned with the new "It Doesn't Get Better Than This" advertising campaign, which launched on January 17, 2010, during the Golden Globe Awards. The campaign marks the largest advertising campaign in the brand's 125-year history. The creative executions are designed to capture spontaneous "just happened upon" moments." (Morse, 2010).

Moments can be shared online at www.goodmoodmission.com, as well as on Oscar Mayer's Facebook website. Participants are encouraged to "friend" Oscar Mayer on Facebook, and "Follow" @OscarMayer on twitter for more opportunities to donate and partake in PR events. The advertising will run in broadcast, print and digital outlets throughout the year.

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